This TV ad was made for a Canadian investment company known for it's innovative products. I was delighted to be asked to lead creatively after my reel helped the agency win the project-the first of it's kind they'd ever done. The agency principal (James Wilson of Overdrive) even had me presenting my concepts and storyboards with him in the client's boardroom. The concept matched an existing script and I'd tailored the process for a tight timeline and budget. The client was really wonderful to work with, they definitely took a leap of faith with us, trusting my thoughts on some last minute, on-set script changes. After the work aired they gave me one of the most genuine personal thank-you's I've ever received in my 7 year career because of the great comments they've gotten. A very fulfilling moment for me.

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