For my final project at VFS I decided to take an external brief which was provided by CTV Toronto, the objective of the project was to redesign the identity package for one of Muchmusic’s show called Much On Demand (MOD). Even though the original brief only required:

(1)Intro

(1)Bumper

(1)Fullscreen transition

(1)Lowerthird

I decided to broaden the scope a bit by adding one extra bumper and 2 samples of numbers for the countdown. MOD is a show where people vote for what they want to see, from this idea I developed my concept which is that lots of people, getting together, with similar tastes = something bigger, or in this case, lots of “cells” getting together = MOD.

MOD samples, this video shows how the elements of the identity package would interact with music videos in the actual show.

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