Following up on last week's Whiteboard Friday, this week Rand discusses what PageRank means to YOU. How can you use it to your benefit? What can the metric tell you about your site, your pages, and your links to help you target keywords and improve your rankings? PageRank doesn't show the complete picture, and it's an imprecise metric (there are more precise metrics, such as mozRank...shameless plug) but it is a metric nonetheless. While it shouldn't be overvalued--as discussed last week--it is definitely worth considering in your SEO efforts.

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