A sampling campaign scheduled for January will focus on the healthy benefits and energising power of different fruits used in innocent’s smoothies. The aim is to tap into people’s New Year resolutions to eat and drink more healthier after Christmas excesses.

Creatively, the activity will focus on a visual display of fruit and convey the “nothing but nothing but fruit” strap line . Fun signage describing the raw ingredients of the smoothies (in innocent’s distinctive tone of voice) will be displayed on a barrow boy fruit cart

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