"Judging Success - Strategies to Evaluate and Improve your Consumer Engagement Initiatives"

How will you know if your new consumer engagement effort will hit its mark? Evaluating your digital marketing efforts or any new technology offering, even internally, requires the ability to periodically pause and think like a consumer. This session overviews the top four considerations you should take in to account, and how you can apply them quickly and effectively. Also, learn about some best practices to use during product design initiatives, and some emerging trends in technology and social media that should influence their approaches.