The Chiditarod is "probably the world's largest costumed pub crawl/food drive." I gave out 30 tracking devices to 30 different teams. There were five different routes, each route included four mandatory pub stops. How do you shave off a few seconds to your time? Bribery. Each team had to cross the finish line with 42 lbs of food donate.
A special thank you to Eric Gelehrter of Merkaba Productions for collaborating on the motion graphics.
Music: by The Kinks and The Velvet Underground
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