Online piracy isn't about altruism, it's about income. Today's technology allows web pirates to steal content and monetize that content with a click of a mouse. Meanwhile, "legit" companies encourage and facilitate this theft while also profiting from it (ad service providers, advertisers and payment processors). The time has come for reasonable measures to be taken to discourage this theft. Content creators and consumers will benefit. Only the pirates and those who profit from their theft will lose. I also want to emphasize that this presentation is not about our film. It's about what's happening, on a daily basis, to content creators large and small (artists, filmmakers, musicians, authors, journalists, and more) across the web. For more on this issue: popuppirates.com
This video is based on a presentation first given at Canadian Music Week's Global Forum in March of 2011.

Update, since this video was created we documented well over 50,000 illegal download links and streams to our film.

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