Tyler, we love you.

Great stuff, guys! I love BTS vids like this.

Thanks so much Tom! Glad you like it :)

Thanks Karen, it was great meeting you this year at NAB. When are we gonna get to kick it again?

Hopefully next time we can shoot. :-) Let me know if you guys are ever in Chicago. You guys are the hardest worker bees ever, so proud, so proud.

I don't know if you seen the trojan condom commercial for the triphoria but there's a part where this guy say suhweet just like you wrote it and when I seen that I thought of that commercial. Pretty cool story I guess. Lol.

Timur, you killed it man. It was awesome to have you as a part of our team :)

A blast shared by all involved!

I understand your point but that is a very common misconception. It's all about who you know and who you surround yourself with. We had no budget to do any of this at first, we created it out of thin air in less than 10 hours based on connections that we have with other filmmakers and by working extremely hard! We didn't make excuses, we created opportunities. Filmmaking is changing drastically and you can do all this with no budget if you are driven by passion and surround yourself with amazing people. Keep working hard and opportunities will come, I promise you! It's no longer about having a budget or gear. It's about the people you surround yourself with. This was more than a camera test. We did this to prove that a group of people with no time or money could make something happen instead of making excuses of why it couldn't be done.

Don't get me wrong, I respect what you guys do. You obviously have a wealth of talent and connections that you're drawing from. And I understand how the test came together for "free". All I'm saying is, if companies came up to you and said "We want a commercial that looks like that, but we don't have any money" or they don't have enough money to pay for the rental of the equipment, and pay for your time, that's a problem. You're in this business to, at minimum, put food on your table, and saying things like "it's possible to do this kind of work with zero budget" sends out the wrong signals to clients. Sony isn't going to hand every filmmaker a free F3. Kessler isn't in business to make free support gear. Zeiss isn't in business to give away lenses. That's all I'm trying to say is, there really isn't any such thing as "free". Even your time has a price tag to it. Where I work, we do a music show where artists come in, perform 4-5 songs and do an interview. Each one costs in the vicinity of 10-12k. A portion of that money pays for gear, a portion of it pays for locations/insurance/etc., but another portion of it pays for people. People with knowledge and skills. I'm sure you know this, because you and your crew obviously fit in to this category. But you don't work for free. Even if you did get all of the equipment for free, every time, you still have to eat, you still have to pay your bills. It's great that all of you could come together at NAB and made this test. There's nothing like working with friends, doing stuff you love, and I'm glad I had the chance to see it. I'm just saying that you have a lot of expensive gear there, and without some seriously high level connections, you may have been able to do this, but it wouldn't have been for "free".

Personally, I would see the F3 as a good camera to get so that you can get the full benefits of (renting) higher-quality lenses as you need them, while still allowing you to do documentary/concert/etc. shooting with cheaper lenses today. Still, the real test is what this footage would look like projected on the big screen. Any upcoming screenings planned, guys?

Stewart, I think you are missing the point. What Tyler means by "free" is that we brought all of our resources together, for a camera test, to push the industry in a forward direction. This was in no way about money, it was all about progression.
-J

A lot of the good stuff [if not the best stuff] comes from zero budget!

Salomon - Everything has a budget. The camera that you used cost somebody something (if not you), the editing equipment, the lighting, the gadgets, the gas to get to and from a location. Someone's time, even if donated, was taken from something they would have been doing otherwise. They are doing you a favor, which you will probably be expected to pay back at some point. That's a cost, because its going to cost you your time (which has value) later on. If you and your buddy went out and shot something and you bought them lunch, that's part of your budget. Nothing is free. Nothing is "zero impact". It just doesn't exist, and its false to say that it does.

Right on, well said. You understand the money economics of this world. TR

Wasn't sure people would get the joke w/ the glasses...

Lol.

hah loved the glasses - They should make an appearance in all your vids... including reverie 2 for 5dmk3.. :P

All Canon DSLRs for Broll and Sony EX1 for most of the interviews! Thx for the support :)

Nice movement with the DSLRs... really didn't see any jello at all. Had me second guessing!

Thanks Ollie!

You love plaid shirts and hipster glasses. So? ;)

burn!

Thanks Salomon. Can't wait for us to start working together.

Well said my friend, well said! :) Finally somebody gets it!

This is a Behind the Scenes video so lots of different cameras were used to put it together. Please watch this video to see only the F3 in action: vimeo.com/22540499