The "Avoiding Disaster: How Not to Use Social Media" panel at Blog World Expo 2008 discussed how not to approach social media for people looking to promote themselves and/or their companies through blogs, forums, social networking sites and other types of communities online.
Lee LeFever (@leelefever), Principal, Common Craft (commoncraft.com)
Darren Rowse (@problogger), Owner, ProBlogger.net (problogger.net), Co-Founder, Sixfigureblogging.com (sixfigureblogging.com), Co-Founder and VP Training, b5media (b5media.com) and Co-Author, "ProBlogger: The Book" (probloggerbook.com)
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