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Toshiba is to launch a special effects-laden TV campaign, featuring next-generation "bullet time" techniques made famous by the movie The Matrix, to promote its home entertainment products.

The mesmerising TV ad, shot on Toshiba products to showcase their hi-tech capability, features about 10 people captured in slow motion engaged in what appears to be a choreographed range of activities.

Toshiba's £3m ad campaign, dubbed the world's first "timesculpture" commercial, manipulates "snapshots of time" using more than 200 camcorders and video data requiring 336 hours of processing.

Agency: Grey London
Executive Creative Director: Andy Amadeo
Editor: Christophe Williams/ The Whitehouse
Agency Producer: Rebecca Pople
Director: Mitch Stratten
Production Company: Hungry Man
Post Visual Effects/ The Mill
Country: United Kingdom

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