A rebuttal to the contemporary notion of the architectural design process: where architectural design has recently been socially reduced to the mere execution of "genius sketches". Design is not about the execution of a single impulsive idea - but rather a process of deep discovering and the evolution of ideas collaborating.

This video was created as an independent study and explorative research project on alternative methods of collaborating with ideas. It's currently being used by the Associate Director of Carleton University’s School of Architecture as a pedagogical tool to articulate incubation methodologies to architecture students.

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