National press clips documenting success of the 'In My Steps' program which enabled physicians, patients and caregivers to understand the issues involved with fatigue related to chemotherapy related anemia.

This program involved the use of patient and provider interviews to create a documentary video in addition to a full virtual reality program.
IT was so successful, that the WSJ listed the program as one of the contributors to the early growth of Procrit. The content was repurposed and used for satellite media during a satellite media tour. We also reached out to key thought leaders on quality of life indicators and end-of-life issues to create and support this content.