Pro Models---the kind you ride not look at....might be a dying bread for most brands...why you ask? Cost of consumer goods related to sales related to demand. Snowboards and the equipment that goes along with one are not cheap, even the cheap ones are not cheap. Snowboarding as a sport is not cheap either. All this put together along with the fact that people want to be individuals, to me paints a picture and if you look close enough, you can see the writing is actually on the wall. To say that all pro models will go away, is probably not a reality, but to say that most pro riders can not sell enough boards to justify creating one, is probably a fact.