This film is our newest offering born of our collaboration with Under Armour's in-house agency. It tells the story of UA's constant product innovations with the E39 technology and how it helps Julio Jones, star pick for the NFL draft, reach his true potential. Julio's performance is at the center of the piece with the graphic interface of technological data supporting him with feedback of where he is excelling and where he is needing improvement. Continuing Shilo's mission of design-infused storytelling the live-action narrative is enhanced with striking design to heighten the messaging and experience. Directed by Shilo's Andre Stringer, the aggressive and authentic performances show-off the soul of the brand and the true talents of this rising NFL star.

Under Armour "Julio Jones: UA E39" :60
Project Length: :60
Debut Date: 4/19/11
Film Location: Detroit, MI
More Info:

Client: Under Armour
Creative Director: Brian Boring
Senior Vice President - Brand: Steve Battista
Director of Men's Brand Marketing: Brad Charron

Ideation: WMIG
Creative Director: Andre Stringer
Writers: Andre Stringer and Nathan Caswell
Associate Producer: Sheina Dao
Executive Producer: Megan Kelly

Director: Andre Stringer
Production Company: Shilo
Director of Photography: Joe Zizzo
Editor: Nathan Caswell
Assistant Editor: Hedia Maron
Storyboard Artist: Ed Tranquino
3D Artist: Maurice Caicedo
3D Tracking: Matthew Broeska
2D Animator/Compositor: Gabriel Regentin
2D Animator: Stieg Retlin
Designer: I-Ting Lee
Roto: Carlos Rosario, Akira Uchinokura, Adriana Vellejo, Leslie Chung, Djeison Canuto
Producer: Mariya Shikher
Production Coordinator: Sheina Dao
Line Producer: Jeremy Yaches
Head of Production: Julie Shevach
Executive Producer: Megan Kelly

Telecine: Company 3
Colorist: Tom Poole

Composer: Darrin Wiener

Sound Design: Echolab
Sound Designer: Gavin Little
Sound Design Assistant: Joe McHugh

VO Record and Final Mix: Sound Lounge
Mixer: Peter Buccellato

VO Talent: Uch Martin


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