With this project, we got a chance to be in on the ground floor of an exciting new company, helping to establish a voice and brand prior to launch. Visual.ly is the brainchild of several Mint Life blog alums who saw an opportunity to create an entirely new platform and service for a growing medium: infographics and data visualizations.

I was responsible for the writing, direction, design, and animation on this project. It was a great opportunity to establish a clear vision and look for a brand new company. I also enjoyed the challenge of marrying an aesthetic of infographics with the content of a product overview. I'm especially proud we decided to go without voice over on this project - I think it was definitely the right call and adds to the visionary vibe we were going for.

Created at Transvideo Studios, via its Picturelab division.

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