Brief_Advertise a product from a global brand in a way that couldn’t have been done five years ago, to an audience of your choosing.
Insight_"Against all odds, the World is a sadder place. People around the world look like they always need more, in spite of the world evolution. People forgot how to enjoy the small pleasures of life.
But unconsciously, there are still few things that make people smile"
Concept_"Havaianas is joy of live"
Idea_"Havaianas, flip-flop your mood"
How_"Trough RFID Technology (radio frequency identification) and AR (augmented reality)"
More(?!)_See the video!
Restart - Instituto de Criatividade Artes e Novas Tecnologias (Lisbon, Portugal).
Art Director_Elisabet Gallego;
Copywriter_Tomás Pimenta da Gama
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