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Our latest car porn introduces Lamborghini's new super sports car Aventador with its 700 HP bull power - powerful and classy just like his namesake, Spanish bull legend Aventador - relentlessly fighting the forces of nature in a 3-minute special effect thunderstorm, shot in the Californian desert Coyote Dry Lakebed and directed by Ole Peters.

Client: Automobili Lamborghini S.p.A., Sant’Agata Bolognese, Italy
Brand Marketing Manager: Douwe Hilarius

Agency: Philipp und Keuntje, Hamburg, Germany
Creative Direction: Diether Kerner, Soenke Schmidt
Copywriter: Sandra Eichner, Adrienne Tonner
Art Direction: Rouven Steiman
Agency Producer: Felicitas Stahnke
Consultant: Steffen Schwab

Production: Sehsucht GmbH Hamburg, Germany
Service Production: Slim Pictures L.A, USA
Director: Ole Peters
DOP: Jordan Valenti
Aerial DOP: Kurt Soderling
Pilot: Lance Strumpf
Precision Car Driver: Rich Rutherford
Set Supervisor: Timo von Wittken
Concept Design: Anja von Harsdorf
Art Department Post: Anja von Harsdorf, Axel Brötje, Niklas Ohlson, Stephan Wever
Head Of 3D: Timo von Wittken
3D Artists: Maurice Panisch, Peter Balicki, Hannes Geiger, Felix Geremus, Vitaly Grossmann, Christian Keller, Stefan Galleithner, Christian Schnellhammer
Head of Compositing: Florian Zachau
2D Artists/Compositing: Yacoob Essack, Markus Gratl
Mattepainting / Look Development: Marco Iozzi
Storyboard Artist: Malte Romainczyk
Technical Director: Martin Chatterjee
Editor: Stephan Wever
Executive Producer: Martin Woelke
Producer: Andreas Coutsoumbelis, Jan Tiller
Music: DamienDamien
Sound Design: Supreme Music

Credits

Likes

  • elements plus 9 months ago
    Amazing!!!
  • Tom Lowe pro 4 months ago
    Epic.
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  • langustart plus 9 months ago
    Клева
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  • 9 months ago
    cinematic!
  • Paul Kroeker plus 6 months ago
    Yesss!!
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  • Rickard Bengtsson plus 9 months ago
    Holy wowzers
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  • keewe 9 months ago
    great work!
  • Quentin Parker 9 months ago
    you kidding me? No continuity, no personal attachment, exterior shots only and a car that enhances itself. Ole's got to go back to school to learn about visual presentation and visual attachment. Point of avoiding fictitious challenges sets up FAKE emotional response. Looks like an RC car.
  • Vladimir Krstić 9 months ago
    You are missing the point. Emotions that one Lamborghini brings are showed exactly. Sharp design, from a future, nothing from this planet. That's Lamborghini.
  • James Park 5 months ago
    @QuentinParker you sir talk a lot about telling others to go back to school to learn about visual presentation and visual attachment but for the most of us, he definately captured our attention with all his work including this one.
    don't know where you bring all this nonsense negativity when you could have encouraged his work with better critiques other than what you stated.
    I think all these people will agree that it was a superb work and put the time aside to even comment his work. In contrast, I see that it isn't working for your videos.
  • Mikel Canal 3 months ago
    agree with James,
    that's f**kng awesome!!
  • hoptikom plus 2 months ago
    At the same time it's easy to attack a single guy and to defend a big company against criticism.
    And what is so cool about just making comments like : "Epic", "Great", "Wow":)
    Anyway they spent millions of Euros/Dollars making this commercial, so at least, it has to be not so bad...
    For criticism I would say that there's a big continuity problem at 01:54, suddenly the car is clean, ok, but in the next shot it's dirty again... That's not so perfect and I don't see the purpose of that...
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  • Thomas Valente plus 9 months ago
    incredible! love it
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  • Eskimo plus 9 months ago
    So great. Soo great.
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  • Richard Endean plus 9 months ago
    Epic
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  • Will Wallace plus 9 months ago
    Holy....
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  • eric liss 9 months ago
    Car porn = Awesome graphics, bad storyline.
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  • Oubahmane Ibrahim 9 months ago
    Holy shit !
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  • Eric Mootz plus 9 months ago
    magnificent !
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  • dieg 9 months ago
    WE DO LOVE VORONOI!!! Awesome job!
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  • Wilfried Kaiser 9 months ago
    Love the Mattepainting and Volumetrics
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  • Kultnation plus 9 months ago
    Top notch!
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  • drop 9 months ago
    Well done. i'm confused as to what happens at the end though. It tries to make it through the break in the clouds, but doesn't get there in time... so then throws a tantrum by driving (drifting!) around in a circle?

    In any case, gorgeous work!
    Also, gotta say it takes some balls for a company to allow its sports car to be presented with dirt on it. A welcome and gritty change!
  • Insert Coin 9 months ago
    Lamborghini and dust... yeah!! ;)
  • Patrick McLoad pro 9 months ago
    I agree with the confusing ending, and didn't understand the circles. I was expecting the car to blast through the small opening of daylight, but no. Perhaps he was driving in circles to make a cyclone, but effects money ran out? Who knows.
  • Ilir Sferdelli 9 months ago
    I think you are both wrong. At the end the car gets to the clouds, then by drifting it makes the dark clouds dissapear and brings up the light back, but maybe I'm wrong and then it doesn't make any sense. Still awesome clip though!
  • Aivaras Seduika 9 months ago
    It could have rocketed towards the cloud, and sucked the cloud in throught it's vents, suggesting the enourmous force being contained within. Now THAT woulda been something :P.
    Amazing visuals though, awesome energy, would totally love to work on something like this!
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  • Jorge Baldeon plus 9 months ago
    Epic.
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  • I3DDB.com 9 months ago
    Amazing! Added your entry on Internet 3D Database:
    i3ddb.com/
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  • duhan007 9 months ago
    amazing
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  • Salomon plus 9 months ago
    so bloody brilliant!
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  • Harald Deis 9 months ago
    Daaamn! :)
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  • welovemotions 9 months ago
    Posted on welovemotions.com goo.gl/QoAet
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  • The Mographer 9 months ago
    Great job guys! Makes my car look like shit ;)
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  • Steve Beaucamp plus 9 months ago
    Epic ! Great works !
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  • onurson 9 months ago
    music is super similar(!) to the OST of the dark knight.
  • Nestorius DeKelaita 6 months ago
    Yeah! Reminds me of TRON: Legacy a bit too...
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  • Looks like Kratos from (GOW) is driving that :P
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  • Filipe Patrocínio 9 months ago
    Amazing job, it gave me chills!!
    But i guess if the ground was break i wanna be in a Lamborghini too ;)
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  • Barış Can Öztürk plus 9 months ago
    Pretty good job !!
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  • noodly 9 months ago
    Fantastico!
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  • Thats how you make a car ad! Loved it!
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  • framel73 9 months ago
    Fantastic~
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  • Ceiga plus 9 months ago
    Really cool advert.
    Posted on ceiga.co.uk/blog/
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  • qh! 9 months ago
    Epic! Reminds me of the movie "2012"!
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  • Kofi Opoku-Ansah plus 9 months ago
    Wowzer! Bit of Inception sound to it! Awesome!
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  • andy blondin 9 months ago
    That is ridiculously awesome! It's like 2012 for sports cars.
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  • Dave Girard plus 9 months ago
    I'll take two.
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  • Jonah Tobias 9 months ago
    My Prius does that
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  • sAyOx 9 months ago
    The end is sooooooo strange oO, why ? It ruins all the clip...
  • David Rolfe 9 months ago
    Shame about the consistancy error at 1:50. The car is dirty leading up to the shot panning over the rear and again after. However nice vfx fest and trailer.

    The car looks like an RC car at the end, strange visual effect
  • Nestorius DeKelaita 6 months ago
    I thought I was the only one to notice....

    good eye.
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  • Tetsouille plus 9 months ago
    Violence
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  • steve seagal 9 months ago
    DOUBLE LIBIDO coi fiocchi!
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  • Jake Dillard 9 months ago
    I'd like my car back now that you guys are done filming.

    Soooo epic
  • 413 Studios plus 9 months ago
    haha
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  • luciano paris 9 months ago
    me enamore de esta maravilla moderna! quiero!
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  • Perception Events plus 9 months ago
    Phenomenal
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  • Sergey Avdyushenko 9 months ago
    nothin new. N O T H I N G good.
    just pick some 3d, tune from hollywood movie, and orange color on pale surface.
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  • Mau_Russo 9 months ago
    i want one!....:)
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  • Beinaido Pichaido 9 months ago
    Amazingg!!!!
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  • Taeyoung Kim 9 months ago
    oh wow this is AMAZING!!! totally epic!
    posted on vimeo.com/channels/totallylovingit
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  • monologue 9 months ago
    Did anyone notice the Brand Marketing Manager's last name is Hilarius? Good stuff from Sehsucht (one of our favorite studios), but not really ground breaking, no pun intended.
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  • China White plus 9 months ago
    *01:48 Car is dirty 01:52 car is clean, 02:06 car is dirty again..
    *What is the stuff coming out of the ground? did't like it at all, what is that? i can tell that nature did not make that. it should have been more "organic" i dont know how, but right now it looks too wierd,..
    *The Vid should have faded out at 01.57-01.59 and END there.

    Apart from the 3 *.. AMAZING really awsome! ! ! Major kreds!!
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  • Kerem Gogus 9 months ago
    Is Car herself also 3D or they actually driven her in that road and desert? Or it goes back and forth between 3D and live action shot?

    Would be cool to have a shot brakedown of this. Really great job...
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  • Devon Stern plus 9 months ago
    Beautiful, I'd love to know what was used to make this; Im guessing Maya or 3DSM, but what about the particles for clouds it looks amazing!

    The music sounds a little too much like Tron though~
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  • Brad Bethell plus 9 months ago
    I THINK I JUST DIED<333
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  • Matt Collins 9 months ago
    Wow, that was incredible great job!
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  • Sebastian Schaal 9 months ago
    1. beautiful car!
    2. beautiful video!
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  • The Duluth Scene plus 9 months ago
    wow.
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  • Franky Jr Blondeel 9 months ago
    wow mindblowing!
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  • Paul Wong plus 9 months ago
    Only thing missing is a smoking hot babe to climb out of the drivers seat wearing some skimpy outfit. =))) BRAVO!
  • Patrick McLoad pro 9 months ago
    Very true...I'd like to know who is driving.
    Smokin' hot babe works forme!
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  • That happened to me the other day.
  • Sam Morrill staff 9 months ago
    Haha
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  • Joel Boucher plus 9 months ago
    STUNNING!! Brilliant work, Guys.
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  • Paul Sheehy 9 months ago
    Kick ass stuff lads, brilliant work
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  • Travis Guerra plus 9 months ago
    I want one. NOW!
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  • James Drake 9 months ago
    that was the coolest commercial I may have ever seen.
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  • Mack 9 months ago
    amazing stuff .............................
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  • Kai Mayer 9 months ago
    Is this made with C4D or 3Ds max ?
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  • Kyle Hance 9 months ago
    So. epic.
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  • would be cool if at the end, the circling dust & smoke formed a CG or animation of the Lambo logo...
  • Sergen Eren 9 months ago
    second that
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  • Jeen m Thankappan 9 months ago
    700 HP raw power, felt the friction on wheels...
    Nice mood..looks YAMA \m/ !!!
    still missing something...
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  • James Harrison 9 months ago
    wow,.. here is my wallet and several loans,.. take it all!
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  • LifeVideos.co.uk plus 9 months ago
    The makers of this film deserve to be knighted. Truly sensational.
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  • Dario P 9 months ago
    Breathless video. Amazing!
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  • The music reminds me of the music from the Bourne series.
  • O'Ryan McEntire 9 months ago
    It actually sounds exactly like the Tron sound track... I'm thinking there are at the least some samples directly from it. And the themes and riffs are almost identical as well...
  • It was actually made by the compositor of the tron movie score.
  • After watching the video again I can hear the similarities between the Tron soundtrack and it. Ha I have only seen Tron twice, its so epic I don't want to over do it and as a Sci-Fi fan it has become my second favorite movie, below BladeRunner of course!
  • almosnow 9 months ago
    @Federico Pelat no way! this is just a ripoff from DP :P
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  • Mohalshayeb 9 months ago
    Good
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  • virtuosick 9 months ago
    splendid.
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  • O'Ryan McEntire 9 months ago
    The video it's self is amazing love it!

    The music sounded almost like a direct rip from the tron sound track though. And because the Tron OST is so over used in so many videos right now, I was kinda bummed and disappointed. Surely with this much talent involved in a project like this a composer could write something that at least sounds original.

    Not trying to be a downer but...

    I did love the visuals, top notch!
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  • Harry 9 months ago
    reaaallly reaalllyy good :D
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  • Uploaded Tue April 26, 2011
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