CME Group Campaign Defines “How the World Advances”
To help CME Group gain visibility and credit for its essential role in the global economy, VSA launched an integrated TV, print and digital campaign that asserts CME Group's capabilities as "How the World Advances." As a source of innovative derivatives products and as a global financial marketplace, CME Group helps companies and institutions manage a vast array of risks, such as currency fluctuations for global manufacturers, unpredictable fuel costs for airlines and ever-changing commodity prices for farmers. It's complicated stuff, but an essential part of our everyday economy. VSA's campaign forges a link between what CME Group does and the confidence it provides to enterprises navigating an unpredictable world.
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