Nike - Brand Jordan, Agent D3 'Gadgets'

Nike - Brand Jordan, Agent D3 'Gadgets'

BLACK SWAN

Ironman meets James Bond meets Bruce Wayne in this triple spot campaign for BrandJordan.


While LeBron ponders his move to Miami, Dwyane Wade a.k.a. Agent D3 gets his James Bond on in this action-packed yet comic three spot campaign for Nike's Brand Jordan through Weiden + Kennedy New York with visual effects and post production led by Animal Logic.


Whether flying over Miami, narrowly outwitting opponents on the ground, or testing out the latest shoe technology - D3 and his sidekick - "H" (Kevin Hart) use the cutting edge gadgetry and sleek, hi-tech visual displays to not only keep in touch but plot how to bring the rings back to Miami.


Working closely with Animal Logic, BS was tasked with the overall design and animation of the visor, tablet and hologram graphics in the three spots.


Do all these off-court escapades give Agent D3 his competitive edge? We'd at least like to think so.


CREDITS:


Agency: Weiden + Kennedy, New York

Client: Jordan Brand

Director: Noam Murro

VFX Company: Animal Logic

Motion Graphics: Black Swan

BS Executive Producer: Matt Winkel

BS Creative Director: Jake Sargeant

"Gadgets" 3D Lead: Chris Clyne

"Gadgets" 3D Artist: Nick Losq

"Gadgets" 3D Animator: Christina Lee

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