An ad for Seafood Watch, the Monterey Bay Aquarium's sustainable seafood awareness program. In this group project for Art Direction class, we had to create an ad promoting a worthy cause while humanizing the company behind it. The goal was to create something that felt like more than a regular commercial, so that the audience would feel something and respond to the call to action.
Group members: Eric Lo, Ramey Marshall, Kadesha Goins
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