John Medina is the author of "Brain Rules" brainrules.net. Brain Rule #1 is exercise boosts brain power. Our brains are not designed to sit at a desk for 8 hours a day! The clip illustrates a few creative ways to integrate exercise into schools and businesses (warning: exercise balls are not built for bouncing - outtakes coming soon). The film was directed by Rick Stevenson rickstevenson.com and produced by Pear Press pearpress.com.