Google Chrome 12 was built with HTML5 in mind. This allows it to render JavaScript, WedM, and canvas elements incredibly fast and with great fluidity. This unfortunately means absolutely nothing to the average consumer, so our challenge was to create a campaign that bought this tech-speak into real terms. Utilizing all technology has to offer with the Internet as a vehicle, we have demonstrated what happens when an Internet browser teams up with music video legends to make a one off real time interactive video. By selling the hole and not the drill, this campaign will get people talking about what a browser can do. It firmly positions Google Chrome as the creative browser designed for the free thinkers. The web browser that can do more, and do it faster. From now on Google Chrome will be seen as the future of Internet browsing. We have shown the world that Google Chrome is not your mothers JavaScript.

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