This launch commercial for a radical new electricity and gas offering under the new ESB Electric Ireland brand is an interesting take on the presenter to camera format. While the foreground is occupied by a straightforward piece to camera, the background is a constantly shifting domestic environment, evolving from the 1920s on. A photogrammetry approach was used to recreate objects in 3D from photographic data of assembled, meticulously sourced sets.

Agency: Irish International
Creatives: Dylan Cotter, Bill Hollingsworth
Agency Producer: Noel Byrne
Production Company: Piranha Bar
Producer: Dave Burke
Director: Gavin Kelly
Production Designer: Patrick Bill
Director of Photography: Richard Kendrick
3D animation: Sam Boyd, Cormac Kelly
Compositing: Paul Heagney
Music: Sound Butlers