This is our second spot in the updated series of testimonials for VHI in 2011. 'Maura' journeys through a garden with her daughter, stopping at a hospital (in a giant watering can of course) to help her get better.
All the animation plays out in cutouts with simple mechanics on a large rotating disc with the VHI heart at it's centre.
The campaign also includes several 20 second spots and a print campaign using high res assets from the TV animation.
Credits:
Agency: QMP
Creatives: Carol Lambert, Neil Saul
Agency Producer: Niamh Skelly
Production Company: Piranha Bar
Producer: Dave Burke
Director: Gavin Kelly
Animation: Will Sharkey, Sam Boyd
Design: Ciaran Brennan