Challenge
IR, an independent weekly magazine from Latvia, needed to reinforce its social network presence and highlight the importance of its main principle – everyone has the right to be heard.

Solution
We ended one of the greatest internet injustices of all time and gave Twitter back to the original twitterers, the birds. By pecking the lard attached to a computer keyboard, the birds wrote real time tweets that were then frequently retweeted and widely discussed by our network of readers.

Result
The tweeting birds from Latvia were shown on NBC’s Today show, but IR was recognized as the most influential Latvian brand on Twitter.

View work at:
ir.lv/zilite (Latvian version)
birdsontwitter.com (English version)

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