We saw a brand new way to use people's open behavior and meet them halfway. By using the Status Trader app to check in and trade, Burger King exchanges media on your social platforms for a virtual voucher that can be used to get more value when you buy menu items.
© Andrei Khashan, Kyoko Takeshita & Lennert Schrader.
Tutor: Niklas Frings-Rupp – Miami Ad School Europe, 2010. (Student Project)
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