Patrick Clair, in association with Will O'Rourke (including Glue Society and Revolver Film), designed this years identity for the TEDxSydney conference.

TED's mantra is based around "Ideas Worth Sharing" so, when pondering how to create a visual identity for the event, we asked the very literal and simple question...
"What does an idea look like?"

Our resulting animations are inspired by the imagery of brain scans and neural networks.

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