Trends and best practices in core paid, TMC and Sunday Select type distribution programs are discussed by panelists including newspaper executives from Gannett and A.H. Belo who will note their alternative distribution strategies for generating new revenue streams and the success stories surrounding their respective Sunday Select and Briefing products. Panelists from Best Buy and ACG Media will discuss how and why they use alternative distribution options and what has been successful for them in driving store traffic and coupon redemption. Also, a prominent distribution company talks about distribution expense saving tips and field audit technology that will help demonstrate the effectiveness of a program for advertisers.

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