“Fiat Mio: Open Collaborative Platform to Make the Car of the Future”

As we all know, the web created the perfect environment for people's participation. Users can say whatever they want, about anything, and share that with everyone. However, in fact that never happened in automotive industry efficiently. Until now.

In 2009 Fiat, the number one car seller in Brazil especially in the popular market, faced a big problem: as Brazil continues evolving, how to build brand equity with more upscale car consumers?

Our answer: if you wanna talk to premium consumers, start a conversation about innovation, about the future. That's how the idea came out: we recommended Fiat to find car lovers on the web and ask how they imagined how the car of the future would be.

So, we developed an open colllaboration platform on the web to enable car enthusiasts to set the agenda for the car of the future. 17,000 people from 160 countries became involved in the project. The programme created the reality of the first ever crowd-sourced car; the current Fiat Mio concept car.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…