Kim Laama, Creative Director at AKQA, and Edward Boches, Chief Innovation Officer at Mullen, explain how to think about UX when the digital experience is no longer limited to a website but instead includes social media, apps, and a brand’s extensive online presence.

View Kim Laama's presentation here - slidesha.re/mGEii8

Find more content on the MDW Posterous - makingdigitalwork.posterous.com

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Filmed at Making Digital Work 4,
Boulder Digital Works,
April 29 2011.
bdw.colorado.edu

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Kim @kimlaama
akqa.com

Edward @edwardboches
mullen.com