In the Spring of 2011, students from Parsons Fashion Marketing and Communication Design and Technology programs enrolled in a project-based course that offered the opportunity to create an industry and consumer driven brand campaign to reduce the environmental impact of the garment lifecycle. Shot at Milk Studios, the video features models revealing the facts about washing cold and drives viewers to the website to learn more. What began as a course the students hoped to learn from, became a movement they were compelled to teach others about. Visit whywashcold.com and fan our Facebook page: tiny.cc/ogruz.

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