This case study examines Friends, the popular American sitcom. Drawing from ongoing debates regarding cultural imperialism, the video focuses on both the presentation and reception of the sitcom, especially one of its most interesting characters Joey, in a global and intercultural context. It is based on a research project conducted in spring 2011 by a group of master students at the Chinese University of Hong Kong taking the class COM5120 Globalization and Communication. They are, in alphabetical order: Nicholas Chan, Christie Chen, Shero Gao, Ally Jin, Daisy Lee

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