The narrative of the film is based on a very ‘personal story‘ of the artist (it could be fictional or not), and his reflection to the advertisment mediated society. The video work is constructed of documentary and animated images, which stimulate a comic, ironic, and farce like perception. The story by the artist is told in a particularly sincere manner, which reminds the strategy of suggestibility used in advertisement. It makes a contrast with abjective images (inversion of advertisment strategies) and knocks out of experiencing the usual satisfaction. The question is: is it a contemporary capitalism which laughs at me, or it is me, making parody of it?