O.O excellent work! amazing! Congratulations genius!

Very creative. Nice.

cool idea guys!

Great campaign! Via: reface.me/games/russian-facebook-roulette/

Spin that chamber baby...

Apologies in advance, but this is everything I hate about digital advertising. Someone please tell me what the pigmy goat this has to do with Russian Standard Vodka (bar the prize)? At least when Whopper dealt with a 'sacrifice' mechanic, they posed it in a way that told me people love whoppers more than friends...so they must be good.

'Cool idea guys'!? No

It's merely a mechanic.

Furthermore >

Russian Standard Vodka is not standard at all, it's actually a premium vodka.

Unfortunately you have associated it with roulette. A game that's played by the severely inbred Ruskies who can't even afford pig swill.

So...I go on to conclude...is anyone going to buy it having 'engaged' with this. Probably not to be honest. The majority of people playing it on Facebook are students, and will opt for the cheapest vodka in order to get smashed.

Brand engagement, shmrand engagement.

We're here to sell.

Why “Hava Nagila”? It's not even Russian.

Great idea, totally jelly! :)

Unexpected? Didn't I just mention 'Whopper sacrifice'?

The USP of the vodka is that it's Russian? That's like saying 'this milk is from cows'.

Students or not, take the criticism on the chin son. There there.

<3

geiles teil. und fima spielt schoen den boesen russen.