Signal teams up with Musician/Director Jason Farrell to create a campaign to get us all fired up for opening day. Limited budgets, tons of packing peanuts, and Jake Olson-Elm having to shave his face at least four times against his will, led to a creative campaign from a brand that is making a difference. The theme? While you’re at work dreaming of opening day, Signal has the dream job of building snowboards.

Signal’s Dream it, Build it, Ride it ethos was introduced to many this summer after Signal installed a rail feature in the back of their factory, the Lodge. Team, family, friends and retailers were invited to take a tour and see first hand how Signal designs, builds and tests boards all in a day.

Look for Signal’s commercials on Fuel TV through December, or you can view them at signalsnowboards.com/commercials. Thanks to Jason Farrell, Arlie Carstens and Jake Olson-Elm for the hard work, insight and dedication.