Brand Arc partnered with Bravo in the initial season of “Top Chef” to create vehicle integrations that would entertain audiences and enhance viewer’s experiences while demonstrating the benefits and capabilities of each vehicle. Throughout the 8 seasons, Toyota vehicles have been woven into the reality competition series creating seamless storylines that are entertaining, relevant and meaningful. Multiple touch points have been developed for viewers to interact with the brand including sponsorships, webisodes, web drivers, give-a-ways and content vignettes. The opportunity has delivered a significant return on investment (700%) and we will continue to evolve the “Top Chef” platform and fostering relationships with viewers to offer compelling content.