A brand entertainment campaign with the objectives to recruit "ordinary" fans to take part in the adidas community up to the 2006 football world cup. The chance to meet and play with "your heroes" were at stake. The campaign involved and engaged with football lovers all around the globe and people meet on the community to show off their skills.

In 2006, Gold medalist at Cresta Awards, short-listed at Cannes Lions and shortlisted at London International Advertising Awards for best digital campaign.