As the Official Fuel of NASCAR, Sunoco’s brand is well known among race fans. The challenge was to leverage the brands long standing sponsorship and history of fueling victories in a way that would resonate with both race fans and non-race fans alike.
“Here’s to Victory” is an emotional celebration rooted in the insight that no matter who you are or what you do, winning is the greatest feeling in the world. To connect the insight with the brand, we used the one of the most iconic image symbols of victory, the Sunoco checkered flag.
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