Digitization is a double-edged sword for distributors, offering new delivery platforms and creative opportunities but also inspiring unforeseen attitudes and practices among consumers. It furthermore opens the door to new commercial services, such as Apple, Netflix, and Google, creating novel and sometimes uneasy relationships between Hollywood and Silicon Valley.

Digital platforms pose other challenges as well. They free up physical shelf space and speed product delivery, but they also create complications for storage and archiving. They furthermore raise significant questions about consumer rights to resell, remix, and transfer content. And while technological breakthroughs now offer the promise of searchable and customizable media experiences, they also generate profound concerns about personal privacy. In the midst of these tumultuous changes, companies are scrambling to create business models that will maintain and hopefully grow their revenues. This panel explores the social, industrial, and economic implications of recent technological innovations in media distribution.

Moderated by Anna Everett, Professor of Film and Media Studies, UCSB

Participants include:

Horst Stipp - Executive Vice President, Global Business Strategy, The Advertising Research Foundation

Kelly Summers - Vice President, Business Development and New Media Strategy, The Walt Disney Studios

Randy Shaffer - Western Regional Sales Manager, Advertising Business Group, Interactive Advertising Business , Microsoft Corp

Joseph Turow - Robert Lewis Shayon Professor of Communication, Annenberg School for Communication, University of Pennsylvania

Philip Napoli - Professor of Communication and Media Management, Director of the Donald McGannon Communication Research Center, Fordham University

Max Dawson - Assistant Professor, Department of Radio, Television, Film, Northwestern University

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