Gareth Kay, Associate Partner and Director of Brand Strategy at Goodby, Silverstein & Partners, and Edward Boches, Chief Innovation Officer at Mullen, will inspire us all with thoughts on how strategy has to evolve if it’s to inform work that’s interactive, shareable, and participatory.

View Gareth Kay's presentation here - slidesha.re/j9z8IV

Find more content on the MDW Posterous - makingdigitalwork.posterous.com

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Filmed at Making Digital Work 4,
Boulder Digital Works,
April 29 2011.
bdw.colorado.edu

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Gareth @garethk
goodbysilverstein.com

Edward @edwardboches
mullen.com

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