Quixtar (nka Amway Corp.) planned to announce the launch of its latest air purification system, "Atmosphere," during a convention of its largest IBOs (Independent Business Owners) at a high-end convention center. The auditorium where this piece was to be shown had a top notch audio visual set-up so we decided to produce this piece in high definition...real high definition from shooting through editorial and projection...a medium similar to 35mm film.
We incorporated special effects and an intriguing visual style to make the most of the technology. The result? A two-minute sales piece good enough for the big screen.
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