Sugar tells a story of two ex lovers failing to reconnect via text message as one is moving away for good. Sugar depicts a bleak and hyperactive reality delivered as a narrative/visual interpretation of a track titled Sugar by New York City based electronic music producer Phaseone. The tune itself is a spacey slow-jam, which Phaseone describes as "an homage to the '90s Chicago rap sound of Twista and Do or Die that my friends and I grew up listening to."

Directors: Vadim Gershman & Ryan Powell
Writers: Vadim Gershman & Lea Sorrentino
Camera: Ryan Powell
Editor: Ryan Powell
Music: Phaseone
Track: Sugar

Produced by Vadim Gershman, Ryan Powell & Andrew Jernigan

phaseonenofun.tumblr.com
vadimgershman.info
DMNDTV.com

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• Nominated for Best Experimental Film - 2012 Vimeo Awards
• Official Selection - 2012 Vimeo Film Festival
• Official Selection - 2012 Internationaal Kortfilmfestival Leuven
• #2 Best Video of 2011 - XLR8R Magazine

"I can’t help but feel that this media mashup deserves a name of its own." - ShortOfTheWeek.com
"True artists who are still out there fighting the good fight for quality film production." -XLR8R Magazine
"Hits the nail on the head of modern-day communication, which sounds like a pretty major claim. And it is." - Sundance Channel

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