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Sugar tells a story of two ex lovers failing to reconnect via text message as one is moving away for good. Sugar depicts a bleak and hyperactive reality delivered as a narrative/visual interpretation of a track titled Sugar by New York City based electronic music producer Phaseone. The tune itself is a spacey slow-jam, which Phaseone describes as "an homage to the '90s Chicago rap sound of Twista and Do or Die that my friends and I grew up listening to."

Directors: Vadim Gershman & Ryan Powell
Writers: Vadim Gershman & Lea Sorrentino
Camera: Ryan Powell
Editor: Ryan Powell
Music: Phaseone
Track: Sugar

Produced by Vadim Gershman, Ryan Powell & Andrew Jernigan

phaseonenofun.tumblr.com
vadimgershman.info
DMNDTV.com

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Voted #2 Best Video of 2011 by XLR8R Magazine
xlr8r.com/features/2011/12/xlr8rs-best-2011-videos

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  • Wes Allmond plus 9 months ago
    i dig it. good work gang.
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  • MadeMonarchs plus 9 months ago
    best shit ever
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  • GLJoe 9 months ago
    kinda cool
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  • Trifeckta Presents 9 months ago
    that shit went hard. somewhere in the middle, I zoned out and was really waiting for the next response lhh ... good work! this is a little more dope each time I think about it.
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  • Chris Martz plus 9 months ago
    nice concept!
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  • Tom Frauenfelder 8 months ago
    Nice clip... very creative... and evocative!
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  • Chuck Fry 8 months ago
    beautiful
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  • Meat Bingo plus 8 months ago
    Nicely 'glitchy' editing with the track, bolstered by the text throughout.
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  • Sebastian S. 8 months ago
    great, love the idea!
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  • Monica Estela 8 months ago
    Great!
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  • Cole Smith 8 months ago
    Well that was uber creative. Nice job, i really enjoyed it!
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  • Paul Richardson 8 months ago
    really simple, but so cool!

    some of the text was a bit too fast though, didn't have time to read it
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  • blogjob 8 months ago
    that dialogue sounds kinda familiar to me... xD
    Great work, love'd
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  • john cliff plus 8 months ago
    great idea well realised
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  • Cheshire 8 months ago
    Different! I like it very much.
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  • Daniel Wechsler plus 8 months ago
    Great work guys!
    so original...
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  • Pavel Yudov 8 months ago
    awesome
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  • OLF 8 months ago
    A beautiful example of narative way for "next-cinema" !

    Good job !
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  • Mike Kobal plus 8 months ago
    great concept, awesome work, guys, congrats!
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  • Nazar Kalyuta 8 months ago
    mad raw props!
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  • Kayla Ferguson 8 months ago
    I love this idea. I thought it was amazing!
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  • Weldon Byrns plus 8 months ago
    Good stuff...really like it.
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  • 18andCounting 8 months ago
    Crushery!
  • Ryan Powell plus 8 months ago
    <3
  • Vadim Gershman 8 months ago
    swag
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  • mpared plus 8 months ago
    I love it its up at thecuriousbrain.com/
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  • Andreas Bengter 8 months ago
    i loved it! Though I think one would get further in 3 hours.. like out on the countryside.. That would have been cooler in my opionion. And one also get courious on how you filmed it through the windshields or by attaching the cameras on the outside of the car (that could be risky)? Then again I know how big the cities are in the states, but I dont think it takes 3 hours to drive out of Boston. Still he might have had a hard time making up his mind to leave..

    I also want to know what is the name of the track/song?
  • Ryan Powell plus 8 months ago
    "sugar" by phaseone
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  • Malik Isasis 8 months ago
    Dopeness. Fictionalized, real texts?
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  • Haz 0 8 months ago
    Grande!
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  • Edi Aguirre 8 months ago
    Great work
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  • Krystal Menez 8 months ago
    Fucking amazing.
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  • Truus de Boer 7 months ago
    really great...!!!
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  • Mike Wagner 7 months ago
    Very unique way of telling a story. I thought it was good. Great shots of the city.
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  • Adriaan 7 months ago
    Perfect editing matching the video, text and song together. I especially liked the images changing throughout the video!
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  • SIUP 3 months ago
    This was absolutely beautiful.. The creative artform can't be touched. I felt every bit of the energy that was put into this film...Wow...
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  • Exit One 3 months ago
    dope!
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  • Darrell Red Genyard 2 months ago
    The music in this video is perfect... Zoning out on a little bit of hardcore mixed with smoothness. It has a emotional smoothness as if I was really driving around in Chicago. Great job... Great shots of a great city.
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00:03:43
  • 1920x1080, 236.15MB
  • Uploaded Mon May 16, 2011
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