PacSun charged us with a complete rebrand to make them known for more than just being a place to get tee's and board shorts, but without losing their So-Cal actions sports heritage. This co-op effort created a new universe for PacSun where 12 of its main brands invited consumers to experiment with style, to do their own thing, to Dress Irresponsibly".

This integrated effort consists of 8 TV Spots, 14 print ads, a Style Challenge Facebook App, banners, social media stunts and in-store promotions and signage.

Directed by So-Me

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