The new Montérégie Tourism Center (MTM) is a multimedia lounge concept that raises the standards in hospitality marketing and tourist experiences. A total of 23 screens allow the visitor to discover the best local destinations and products, make hotel and restaurant reservations and interact with the region’s rich history.

(Voyez la version française : vimeo.com/23495563)

For this project, Arsenal Media supported the MTM team in defining the installation concept and technology, developing a digital content strategy that linked to their marketing strategy, and collaborating with the architects in the configuration of the space in relation with the screen installation. In addition, Arsenal Media digital content standards, produced a series of informative videos and created soundscapes adapted to the MTM lounge concept.

Project partners included Genesis Integration (installation services), M’Pact (software
management), Exposition TCD (kiosks and structures), NEC (display screen
solutions) and Lemay Michaud (Architects).