2010 - FOX
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2011 PROMAXBDA DESIGN WORLD GOLD AWARDS
CAMPAIGN DESIGN: TOPICAL ON-AIR AND PRINT COMBINATION
"THE WALKING DEAD" ON-AIR AND PRINT CAMPAIGN
FOX INTERNATIONAL CHANNELS
2011 PROMAXBDA EUROPE AWARDS
BEST INTEGRATED MARKETING CAMPAIGN AWARD
"THE WALKING DEAD" GLOBAL CAMPAIGN
FOX INTERNATIONAL CHANNELS
Fox International Channels creative team honored us by calling to design the graphic package for the global launch of the series The Walking Dead.
¨FOX International Channels (FIC) Reveals Record Breaking Audience Results for the Global Launch of “The Walking Dead”
LOS ANGELES (November 7, 2010) – After debuting across 120 countries in Europe, Latin America, Asia and the Middle East, FOX International Channels (FIC) today revealed the record breaking audience results for the global launch of the television series The Walking Dead.
The global premiere of The Walking Dead, scheduled in all FIC markets during the first week of November and in most markets in the 10pm timeslot, delivered ratings as strong as those achieved by the US premiere last Sunday on AMC. In most countries where ratings were available at press time, The Walking Dead was the highest rated program on pay television of the night.
The Walking Dead’s impressive achievements in FIC’s major territories include: outperforming every US cable series premiere in the year or more, building at least 100% in audience over the average by time period and winning its time period among all Pay TV in all markets.
Global Ratings Highlights:
In the UK, TWD delivered 315,000 Adults and was the highest rated show in its time slot on Pay TV, based on live ratings for FX and its multiplex, and becoming the highest rated premiere for a new show on FX in five years. Based on the performance of previous shows, FIC expects the total audience to double once delayed viewing figures are added in.
In Italy, TWD delivered 360,000 viewers with a 17.2% Share of the total viewing on Sky channels, becoming the highest rated show of the night on any Pay TV channel and the second-highest rated performance of any series ever on FOX.
In Spain, TWD delivered 105,000 viewers, with a 10.2% share of viewing on Pay TV channels, becoming the highest rated show in its time slot and the highest rated series premiere on FOX for 2010.
In South East Asia, TWD delivered 380,000 viewers, beating all other Western Channels and obtaining significantly high ratings
In Singapore (425% higher than the time slot average) and the Philippines (1,700% higher than the time slot average).
In Mexico, TWD did a 1.8 rating among P18-49, exceeding the time slot average by 230% and winning its time period among all Pay TV.
In Argentina, TWDdid a 3.5 rating among P18-49, exceeding the time slot average by 341% and winning its time period among all Pay TV.
In Colombia, TWD did a 2.1 among P18-49, exceeding the time slot average by 176% and winning its time period among all Pay TV.
In Peru, TWD did a 2.1 among P18-49, exceeding the time slot average by 970% and winning its time period among all Pay TV.
In Venezuela, TWD did a 1.2 among P18-44, exceeding the time slot average by 123% and winning its time period among all Pay TV.
In Korea, TWD delivered 57,000 viewers and was the highest rated premiere on FOX this year.
“In just a few months, FIC and AMC have demonstrated the effects of a truly global collaboration resulting in the biggest global launch in TV’s history,” said David Haslingden, CEO and President, FOX International Channels (FIC). “The strong performance results and numbers we are seeing this week, demonstrate the strong appeal of this high quality drama, as well as, the tremendous marketing efforts of our teams worldwide.”
Countless International critics declared The Walking Dead a must watch Television indulgence, “It’s plausibly scripted and impressively shot” (Daily Telegraph), “If you have never been a fan of undead dramas, this may be the one to change your mind. Recommended!” (The Observer), “The Walking Dead is a feast. Dig in – but don’t worry about a knife and a fork” (The Guardian).
The Walking Dead, AMC’s original series, is based on the comic book series written by Robert Kirkman and published by Image Comics. Kirkman serves as an executive producer on the project and three-time Academy Award-nominee Frank Darabont (The Shawshank Redemption, The Green Mile) serves as writer, director and executive producer. Gale Anne Hurd (The Terminator, Aliens, Armageddon, The Incredible Hulk), chairman of Valhalla Motion Pictures, serves as Executive Producer. David Alpert from Circle of Confusion serves as Executive Producer. Charles “Chic” Eglee (Dexter, The Shield, Dark Angel) serves as Executive Producer.
“The Walking Dead is Must-Subscribe-To-Pay-TV at its best”, said Hernan Lopez, COO, FOX International Channels. “As our platforms around the world continue to seek exclusive first run series in order to drive subscriptions, we’re thrilled to bring them exactly that, on a massive global scale.”
FIC owns all international rights for The Walking Dead outside of North America and recently hired Entertainment One to handle third party Broadcast TV, Digital and Home Video sales for the show.
*Sources: IBOPE (Argentina: GBA Only, Mexico, Colombia, Chile, Peru) – Persons 18-49 in Pay TV Universe, AGB (Venezuela) – Persons 18-44 ABCD in Pay TV Universe, AUDITEL/AGB (Italy) AMR viewers 2+ in Pay TV Universe, BARB (UK)- TRP viewers in Pay TV HH, KANTAR (Spain)- SOA viewers in Pay TV Universe, TNS (Korea) – Viewers P4+ in Pay TV Universe, TNS (Singapore)- All individuals 4+ with cable, (Philippines) -All individuals 2+ with cable.
About FOX International Channels FOX International Channels (FIC) is News Corporation’s international multi-media business. We develop, produce and distribute 183 wholly- and majority-owned entertainment, factual, sports and movie channels across Latin America, Europe, Asia and Africa, in 35 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 300 million subscribing households (875 million cumulative) worldwide. We also operate a global online advertising unit, .FOX (pronounced “dot-FOX”) specialized in online video and display, and four TV production houses. In operation since: August 14, 1993.
About AMC AMC reigns as the only network to ever win the Golden Globe® Award for Best Television Series – Drama three years in a row and the only basic cable network to win back-to-back Primetime Emmy® Awards for Outstanding Drama Series. Whether commemorating favorite films from every genre and decade from the most comprehensive library or creating acclaimed original productions, the AMC experience is an uncompromising celebration of great stories. AMC’s original stories include the Emmy® Award-winning dramas Mad Men and Breaking Bad, and insightful non-scripted programming such as AMC News. AMC further demonstrates its commitment to the art of storytelling with curated movie franchises like AMC Hollywood Icon and AMC Complete Collection. Available in more than 95 million homes (Source: Nielsen Media Research), AMC is a subsidiary of Rainbow Media Holdings LLC, which includes sister networks IFC, Sundance Channel, WE tv and Wedding Central. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Story Matters Here℠.
NatGeo & Fox International VP´s: Florencia Picco, Rafael Sandor
Creative Director: Mariano Barreiro
NatGeo Art Director: Natalia Español
NatGeo Branding Coordinator: Maricruz Castillo Merlo
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Design and Animation: Sifon DG, Ariel Cabrera, Paula Vidal, Damian Stricker
Sound Design: Carlos Cambariere
Music: "Hot Topic" by Le Tigre
Off Air Campaign: DobleG
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