NEED is a 30-second TV spot that will air this Saturday on CSS Sports during Alabama's last baseball game. 100% of all net proceeds from t-shirt sales will help those affected by the Alabama storms.
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Agency: redpepper
Creative Director: Rachael Schendel
Writer: Joy Sarnacke
Director: Neely Catignani
Production Co: Filmbox Studios
VO: Greg Privett
Edit: Final Cut
Editor: Neely Catignani
Music: Joachim Horsley
Audio: Audio Productions
Special thanks to FilmBox Studios for capturing the incredible storm footage that was mostly shot in Concord, Pratt City & Pleasant Grove, Alabama. vimeo.com/heychandler
And thanks to CSS sports and Audio Productions for having the heart to donate the media, time and resources that made this project possible.
The footage was recorded with the Canon 7D using a 35 mm. 1,4. and a 50 mm. 1,4. Final edit in Final Cut Pro.