We can either help people eat less or move more!

Opportunity:
We went for the second, help people move more and be more active. How can we engage the whole family, we want to help kids get their parents be more active and help parents make their kids more active.

We designed:
Health/activity promotion initatives
-Positive peer pressure
- Use social dynamics
- School is central in informing the kids how to be active and link this activity to nutrition " You have been running for half an hour, that is one mars bar"