5.15.2011 Rob Curley: Real-World Digital Journalism for 2011: A Dialogue with Your Audience

Rob Curley is the executive editor of Greenspun Media, formerly of Washington Post Interactive, and emerged from the newsrooms of the grond-breaking Lawrence Kansas Journal-World. In this presentation, Curley talks about his involvement with Las Vegas Sun web site, which has grown their audience eight-fold in two years. Curley says they've done it by letting readers choose between "broccoli news" and "candy." Lesson: Given the choice, readers will eventually choose what's good for them. "What you think is important is not important. Let your readers tell you what's important."