Business consultant BJ Gallagher worked with automakers
in the 90s. She says it was clear then that the Big
Three had lost touch with what their customers wanted.
“They were blind to a changing world, while competitors
from Japan were eating into their market share. For
more than 20 years, Japan has produced higher quality
vehicles for lower prices while Detroit has produced
inferior products at higher costs. In a free market,
the mantra is ‘change or die.’ It's economic Darwinism.

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