Build Up! is a playful, collaborative, interactive installation by the LAB at Rockwell Group for the 25th Anniversary National Building Museum Honor Award Gala on May 17, 2011. Build Up! invited guests of the gala to work together to create a virtual cityscape that is projected onto a suspended structure above the gala space. Guests generated colorful buildings at iPad-embedded pedestals, and then “pushed” them up into the projected cityscape. The more buildings that guests added to the city, the more the environment comes to life, adding whimsical dirigibles and generative fireworks to the colorful atmosphere. Build Up! builds off the concepts and technologies that the LAB has been exploring, as well as Rockwell Group’s fascination with story-telling, play, and spectacle.

More info: rockwellgroup.com/projects/entry/build-up

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